NB Talks

Friday, December 15, 2006

Singer Mariah Carey to Launch Signature Perfume Line

Hollywood celebrity singer Mariah Carey is set to launch her own signature perfume line. Mariah Carey has recently signed a deal with Elizabeth Arden Inc. to develop and market a signature perfume line and is presently personally involved in the process of mixing the different floral juice and ingredients for her signature fragrance. "We are thrilled to begin this partnership with Mariah Carey. She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic" said E. Scott Beattie, chairman and chief executive of Elizabeth Arden Inc. Mariah Carey’s signature perfume line is expected to launch in Spring 2007. Other well known female celebrities with successful perfume lines include, Jennifer Lopez, Celine Dion, and Britney Spears.
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