NB Talks

Thursday, May 31, 2007

Effectiveness of Telemarketing and Email Marketing

Telemarketing means to marketing a good or service directly to a potential consumer over a telephone by making a direct call by a sales person. Telemarketing has proved to be an effective marketing method with high sales conversion rate. Similar to telemarketing another kind of effective product and service marketing means is email marketing. Email marketing means marketing a product or service through electronic mails to potential consumers and as well as present consumers. The marketing methods, telemarketing and email marketing both are effective marketing measure if done in a non intrusive manner through checking through calls and mailing lists. Some companies also surveys and studies the purchase needs of consumers for better sale conversions.

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